I am a freelance graphic designer and digital marketing specialist providing social media strategy, SEO, local marketing, online advertising, website design and email marketing to Brisbane businesses.
Marketing plays a crucial role in the success of small businesses. With limited resources and budgets, small businesses must strategically plan their marketing efforts. Effective marketing allows you to reach your target audience, build brand awareness, and drive sales.
Social media marketing allows you to engage with customers and share your products or services.
On social media you can show new customers the values and personality of your business while they are researching your industry. It’s an important opportunity to generate positive word-of-mouth from your existing customers and capture your point of difference which allows you to stand out from your competitors.
Local Marketing or Local Search Engine Optimisation (SEO) helps your business get found in the local area using Google Business Profile and Google Maps.
While it may sound simple, there are many hidden ways optimise your profile so you stand out in your industry. I can help you collect positive reviews and share updates which will help your business show up in local search.
Website Optimisation or Search Engine Optimisation (SEO) can establish expertise and credibility while attracting organic traffic.
It is a combination of your websites content and structure which allows you to be discoverable on Google. I can help you audit your website, research relevant keywords and write copy that will help you get found online.
Online Advertising helps you target new customers.
Common forms of online advertising include Google Pay Per Click (PPC) or Search Enging Marketing (SEM), Google Display advertiting, Meta advertising (that’s Facebook and Instagram) and other channels like YouTube and LinkedIn.
Email marketing help nurture existing customers and generate repeat business.
Did you know that it’s often easier and cheaper to generat repeat purchases from your existing customers than it is to acquire new customers?
Make sure you are keeping in touch with the customers you have already acquired with email marketing.
Your website is your storefront for your online customers.
Did you know that a badly designed or difficult to use site can cause potential customers to avoid your business?
Websites are essential so make sure your website demonstrates the quality of you business.